HOME
WHO WE ARE
Initially we are an illustrator/artist (Mark - "@moork_arts") and an engineer (Joss), a weird combination of creativity and rigor. Physically sitting in Barcelona (Spain). We decided to leave our old life behind, take the risk and migrate towards the Metaverse. Our tools are our brains … and we also have an initial budget, top notch IT equipment and high bandwidth low latency internet access
VISION
To contribute at the creation, development and evolution of Web3 and the Metaverse
MISSION
To create and provide new and original artistic “concepts” that are inspiring people and giving value in their projects, lifes, experiences and pockets. We are doing it by using existing and future technological platforms that reach the global community
VALUES
Freedom and Respect
STRATEGY
Stage I. Learning and introduction
* Start understanding the NFT and Web3 global scenario by "watching", talking to experienced people and taking trainings
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* Identify key players. Investigate potential nitches in which FasonArts could add value
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* Create an initial creative, small and original NFT collection
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*Interface with key players and the community introducing FasonArts along with its initial project and request feedback. Listen and learn from artists and players that are already operating in this scenario
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* Promotion activities, launch the work, follow up
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* Test all resources and tools, get experience by learning from issues and challenges that had to be overcome
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* Profit and loss and leasons learned
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Stage II. Consolidation on NFTs.
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* Monitor behaviour and evolution of collections. Support activities for the clients
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* Continual interface with the community, listen and get/providing feedbacks, growing it
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* Investment in NFTs from the community
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* Develope concepts for new collections. Plan the projects.
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* Customers and community involvement in the collections
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* Original concepts, original characters to be introduced in the projects
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* Assessment of most convenient market places
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* Business case updates and P&L control. Profits from initial projects will fund the following ones
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Stage III. Diversification.
* Continue in the NFT market with innovative and creative new collections
* Evolution of marketplaces
* Become supporter and promoter for new entrants and existing players
* Engage with potential partners and collaborate in multimedia/gaming projects, providing the creative and artistic concepts
NFT ROAD MAP
Q2 2022
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* The tale of Astrid as first proposal. Two NFTs offered in a bundle (Astrid and The tale of Astrid)
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* Raise 1st project : CRIPTOKARENS COLLECTION
* Market place: OpenSea
* Key terms: emotions, small, scarcy, affordable, cute
* Objective: introduction, community, value for customers, lessons learned
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Q3/Q4 2022
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* Raise 2nd project : SOCIAL PESTS
- Wave 1: covering "labour exploitation" (6 NFTs)
- Wave 2: covering "animal abuse" (6 NFTs)
- Wave 3: covering "rape" (6 NFTs)
- Wave 4: covering "false fame/social networks" (6 NFTs)
- Wave 5: covering "pollution" (6 NFTs)
- Wave 6: covering "stereotypes of beauty" (6 NFTs)
- Market place: OpenSea
- Key terms: innovation, originality, social conscience
- Objective: community, participation, certain impact, value for collectors, profits
Q4 2022/Q1 2023
* Raise 3rd project: PROJECT PHOBIA
- To be released in 3 waves with 5 phobias/NFTs each one
- Market place: OpenSea
- Key terms: 1:1, originality, fantasy, creativity
- Objective: community, acceptance, value for collectors, profits
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* Prepare the 4th project (concept not unveiled for now)
BUSINESS MODEL
We are building a business case for each collection and a consolidated P&L to measure the progress of the project from the financial perspective
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Strategy is to start slow and small, invest 100% of benefit of first collections to fund the next ones. Outcomes of initial collection will drive final detailed strategy for the following one
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CryptoKarens Collection
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This collection is about "the other emotions" and those would include: FURY, EXASPERATION, ANNOYANCE, IRRITATION, HYSTERICISM and ANGER.
We decided to use the character of a Karen to developpe the project. Karen is a slang term for an antagonist character, which origin is not clear, that is popularly used in our society. The term is generally characterized as an irritating and entitled white woman. The fact is that, whether we like it or not, Karens are living among us and they provoke sometimes annoying situations.
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In our creative view for the Karens in the Metaverse we see a strong character person that is able to face any inconvenient situation. The character was chosen because its controversy and ability to provoke emotions such annoyance, exasperation, irritation, fury, anger, madness, aggro ... and other "histerical" stuffs. Additionally, and paradoxically, if you search and watch videos of the character in the web you will enjoy and have a lot of fun, living hilarious situations in which a Karen is involved. Finally, we believe Karen is not related to gender but to behaviour, so we do not share the idea of it has to be always a woman.
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Within the above context we propose a collection of NFTs that introduces Karens as new avatars in the Metaverse, naming the collection “CryptoKarens Collection” and topic objective "the other emotions"
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We invite you to get into detail over each piece of the collection. What are the body languages and the face expressions telling you ? ... zoom the faces and see if you get an emotional connection with the character.
CryptoKarens Collection is available in OpenSea and composed by:
* 7 NFTs
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We hope you like and enjoy how we express the character in NFTs. In order to provide value to the collectors the project is
* “small and scarcy”
* “affordable”
* "cute".
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We will appreciate very much any feedback from you, regarding this collection or on the FasonArts project and plans. Please contact us
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#1 That is my spot
1 EDITION | open for offer ETH
*** FURY ***
CryptoKaren is in a hurry and when she was about to park her vehicle in a public space, someone else was faster to take the only free slot and now she is furious ... / Get into details of the piece ... body language, zoom the face and see if you get emotional connection with the character. We encourage you playing with friends and family to create further scenarios for this picture
#2 I am recording you
1 EDITION | open for offer ETH
*** EXASPERATION ***
While walking in the park CryptoKaren finds somebody playing with an unleashed dog in the grass, which is forbidden and exasperates her (we all have to respect the rules). She then starts recording the situation and ...... / Get into details of the piece ... body language, zoom the face and see if you get emotional connection with the character. We encourage you playing with friends and family to create further scenarios for this picture
#3 I have a medical condition
1 EDITION | open for offer ETH
*** ANNOYANCE ***
In the middle of the COVID-19 pandemic period CryptoKaren is not willing to wear the required mask when shopping inside a publich store, other customers are annoyed, then the manager of the store ...... / Get into details of the piece ... body language, zoom the face and see if you get emotional connection with the character. We encourage you playing with friends and family to create further scenarios for this picture
#4 I am calling the police
1 EDITION | open for offer ETH
*** IRRITATION ***
While reparing a buried gas pump, a team of public workers are making some noise in the street, in front of CryptoKaren´s home, which is irritating her very much, so she decided to call the police and when they arrived ..../ Get into details of the piece ... body language, zoom the face and see if you get emotional connection with the character. We encourage you playing with friends and family to create further scenarios for this picture
#5 I want to speak to the manager
1 EDITION | open for offer ETH
*** HYSTERICISM ***
CryptoKaren is buying some food in the supermarked and she provided an expired discount ticket, that the employee refused. After a short discussion, in which she became hysterical, CryptoKaren wants to talk to the manager in order to ..../ Get into details of the piece ... body language, zoom the face and see if you get emotional connection with the character. We encourage you playing with friends and family to create further scenarios for this picture
#6 I am pissed off
1 EDITION | open for offer ETH
*** ANGER ***
CryptoKaren is angry because the served coffee is too hot. He explicitly asked for a warm coffee and not hot as it was directly coming from the volcanos of the hell. The waiter is in panic ... / Get into details of the piece ... body language, zoom the face and see if you get emotional connection with the character. We encourage you playing with friends and family to create further scenarios for this picture
Social Pests Collection
This Project, proposed, developed and created by Mark (the artist of FasonArts), is willing to raise awareness about a series of challenges that, we believe, our current Society is facing.
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Objective of the work is not to make everybody happy nor to achieve any kind of consensus; it is just us raising our hand to tell, to whom want to listen, about our view of certain things in our day to day that may be considered modern plagues, or pests.
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We consider the following ones:
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Labour Exploitation
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Animal Mistreatment
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Gender Violence /Rape
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False Fame / Social Networks
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Environmental Pollution
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Beauty Stereotypes
The way of developing the project is by using legends of existing mythologic characters from the ancient Greece as source of inspiration. The mythological characters selected are:
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Arachne
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Minotaur
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Medusa
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Hemo and Rhodope
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Scylla
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Narcissus and Echo
The artist will create free artworks, representing each plague. Six variations of each item will be minted as NFTs.
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The myths have been selected according to the history or legend behind them. Each legend is going to be related or connected to one of the challenges of our days.
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We will also relate the plagues, the myths and the histories with classics of the art in our history. Histories and mythologies have been used and represented in the past for many recognized artist.
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Finally we will provide our view and the view of activists and relevant people from our current society. Sources of information are coming, among others, from:
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* Professor Jeffrey Pfeffer and his book "Dying for a paycheck"
* Yuval Noah Harari and his books "Sapiens, From Animals into Gods" and "21 Lessons for the 21st Century"
* Articles from the National Geograpich magazine
#1 - Labour Exploitation
We consider the Labour Exploitation as the first plague in our project.
The Professor Jeffrey Pfeffer from the University of Stanford is author of the book “Dying For A Paycheck” . In the book, Jeffrey Pfeffer marshals a vast trove of evidence and numerous examples from all over the world to expose the infuriating truth about modern work life: even as organizations allow management practices that literally sicken and kill their employees, those policies do not enhance productivity or the bottom line, thereby creating a lose-lose situation.
In one survey, 61% of employees said that workplace stress had made them sick and 7% said they had actually been hospitalized. Job stress cost US employers more than $300 billion annually and may cause 120,000 excess deaths each year.
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Many modern management commonalities such as long work hours, work-family conflict, and economic insecurity are toxic to employees & hurting engagement, increasing turnover, and destroying people’s physical and emotional health.
Arachne
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The mythological character chosen to represent this “pest” is Arachne. Arachne was sentenced be goddess Athena, to weaving for her whole life. The whole history is told below and is called “The Fable of Arachne”.
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The tale of Arachne inspired one of Diego de Velázquez most factual paintings: Las Hilanderas (The Spinners or The fable of Arachne) that you can see in Museo del Prado (Madrid).
Traditionally, it was believed that the painting depicted women workers in the tapestry workshop of Santa Isabel. Later it was observed that the iconography suggested Ovid’s Fable of Arachne, the story of the mortal Arachne who dared to challenge the goddess Athena to weaving competition and, on winning the contest, was turned into a spider by the jealous goddess and sentenced to weaving for life.
VELAZQUEZ. Las Hilanderas (The Spinners) Museo del Prado , Madrid
The Fable of Arachne
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Arachne is a maiden of Lydia whose father, Idmón, from Colofón was a dyer. The young woman had earned a great reputation in the art of weaving and embroidery.
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The tapestries that Arachne drew were so beautiful that the nymphs of the surrounding countryside came to admire them. Her skill earned her the fame of being a disciple of Athena, the goddess of spinners and embroiderers.
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But Arachne did not want to owe her talent to anyone but herself, and challenged the goddess, who accepted the challenge and appeared to her in the figure of an old woman.
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Athena first limited himself to warning Arachne and advising her more modesty, without which she must fear the goddess's anger. But Arachne responded with insults. Then, divinity was discovered and the competition began.
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Athena represented in the tapestry the twelve gods of Olympus in all her majesty, and, to warn her rival, she added in the four corners a representation of four episodes that showed the defeat of mortals who dared to defy the gods.
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Arachne traced on his cloth the loves of the Olympians that do not redound in his honor: Zeus and Europa, Zeus and Danae, etc ...
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The work of Arachne is perfect, but Athena, angry, breaks it and gives a blow with the shuttle to his rival. Feeling outraged, Arachne, gripped by despair, hangs herself.
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Athena does not let her die, and transforms her into a spider, which will continue to spin and weave at the end of her thread for her entire life.
#2 - Animal Mistreatment
We consider the Animal Mistreatment as the second plague in our project.
Most people think the big transformation in the humanity will come from technology: WRONG
The big change in our current society will arrive from GENETICS
The man will end creating new species, some superior to homo sapiens (stronger, much more intelligent, …). With the time a new superior specie will become dominant and will rule the whole planet, including homo sapiens
Question: how the new dominant specie will treat us ?
Clue: how are we currently treating our animals ?
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16000 year ago homo sapiens (us) crossed 1st time from Eurasia (NE Siberia) to America (Alaska)
2000 years later:
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* homo sapiens extended presence accross all Continent
* 34 of 47 species in America of big mamals were extinguished
Sapiens are ecological serial killers – even with stone-age tools, our ancestors wiped out half the planet’s large terrestrial mammals well before the advent of agriculture.
Minotaur
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The mythological character chosen to represent this “pest” is the Minotaur. The Minotaur was sentenced by King Minos, to live in the Labyrinth for his whole life.
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On occasions Picasso identifies with Minotaur, the mythological brother of the bull. Born in Crete of the relationship between a woman and a bull, the figure of Minotaur is repeated in numerous drawings and prints produced between 1933 and 1935, almost always locked in a loving embrace with a female figure who is none other than Marie-Thérèse, then his mistress
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PICASSO
Bullfight 1934
Museo Nacional Thyssen-Bornemisza, Madrid
The Legend of the Monitaur
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Minos, in claiming the throne of Crete, had asked the gods for a sign that would demonstrate his right to it. In offering a sacrifice to Posidon, he had begged the god to bring a bull out of the sea, promising to sacrifice it to him.
But when Posidon had granted him what he asked for, Minos refused to keep his promise. As punishment, Posidon turned the bull furiously and, later, inspired Pasiphae (Wife of Minos) an irresistible love for the animal.
Not knowing how to satisfy his passion, Pasiphae asked for advice from the ingenious Daedalus, who made a veal so perfect and so similar to a real animal, that the bull was deceived.
Pasiphae had hidden inside the drill, and so she was able to perform the monstrous copulation. From these loves was born a being half man half bull (the Minotaur).
Minos, frightened and ashamed at the birth of this monster, fruit of Pasiphae's unnatural loves, had the artist Daedalus built, an immense palace (the Labyrinth).
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The Labyrinth was formed with such a mess of rooms and corridors, that no one, except Daedalus, was able to find the way out. There Minos locked up the monster
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#3 - Gender Violence / Rape
We consider the Gender Violence and Rape as the third plague in our project.
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Four types of Gender Violence are considered:
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* Physical violence
* Verbal violence (including hate speech)
* Psycological violence
* Sexual violence
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Medusa
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The mythological character chosen to represent this “pest” is Medusa. Medusa was punished for being raped inside the sacred temple of Athen.
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The classical art reference and source of inspiration for this part of the project is:
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"leafless flowers" - 1894
Ramón Casas
Oil Canvas
Private collection
Casas denounces the rape of adolescents with this work, in which he shows us a naked young woman lying on the ground surrounded by roses with her petals torn off, a symbol of the aggresion of which she has just been a victim and that give title to the painting.
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Casas presented the painting at the General Exhibition of Fine Arts in Barcelona in 1894.
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The work caused a great scandal, and did not find a buyer, so he endend up giving it to his friend the musician Isaac Albéniz.
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The Legend of Medusa
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There were three Gorgons, named Stenus, Euryale, and Medusa, the three daughters of two sea divinities, Phorcys and Keto. The first two were immortal, and only the last one, Medusa, was mortal.
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Initially Medusa had been a beautiful creature. Due to her beauty she was taken and raped by Posidon inside a temple consecreated to Athena.
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Eventually, Medusa was the only one who took the punishment of sacrilege and the anger of the goddess. Athena subjected her to a profound metamorphosis.
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Medusa's head was surrounded by snakes, she had large fangs, bronze hands, and gold wings that allowed her to fly.
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The eyes of Medusa sparked, and her gaze was so penetrating, that the one who suffered it was turned into stone. Medusa was an object of horror, and horror not only for mortals, but also for immortals.
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Perseus set out for the West to kill Medusa. He managed to cut off her head, rising in the air thanks to the winged sandals Hermes gave him.
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In order not to look at her, he used his polished shield as a mirror, so he did not have to fear the terrible look of the monster.
#4 - False Fame / Social Networks
We consider the False Fame / Social Networks as the fourth plague in our project.
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Those below are a list of thoughts related to this modern challenge, most of them are from the book "21 Lessons for the 21st Century" from Yuval Noah Harari :
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* If you want reliable information, pay money for it
* In today's world, information and attention are fundamental assets. It's crazy to lend our attention for free, and in return get only low-quality information
* If any topic seems to you to be of exceptional importance, make the effort to read relevant scientific literature
* It is everyone's responsibility to devote time and effort to uncovering our biases and verifying our sources of information
* The greatests crimes in modern history were the result not only of hartred and greed, but much more of ignorance and indifference
* The world is becoming more and more complex, and people don't realize how little they know about what's going on
* People are rarely aware of their ignorance, because they close themselves in a soundproof room of friends who harbor similar ideas and news that conform to themselves, where their beliefs are endlessly reinforced and rarely questioned
* In the decades to come, the world will become even more complex than it is today. As a result, humans (whether pawns or kings) will know less about the technological gadgets, economic currents, and political dynamics that shape the world
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The classical reference and source of inspiration for this part of the project is George Brummell
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George Brummell has been considered as the founding father of dandyism, a movement born in the heat of the first romanticism.
The dandy gave less importance to elegance than to its own uniqueness. Of course, his goal was to reach distinction in dress, but he did so to affirm a rebellious and irreductible individuality in an increasingly gregarious world.
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In the London of 1815, two phenomena caused a great sensation: the victory at the Battle of Waterloo and the eccentric ties of George Brummell.
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Brummell would die in a room paid for with the charity of others, but by then he already knew that his gift -"knowing how to dress"- would make him immortal.
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Somehow he was an influencer at his time
Portrait of George Brummell (1778 - 1840)
Hemo and Rhodope
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The mythological characters chosen to represent this “pest” are Hemo and Rhodope. In punishment for being worshiped Hemo and Rhodope were transformed into mountains
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The History of Hemo and Rhodope
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Hemo married Rhodope, daughter of the river-god Strymon, and reigned with her in Thrace. They were born a son named Hebro, eponym of the river of this name.
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Hemo and Rhodope had the audacity to worship themselves, adopting, respectively, the names of Zeus and Hera, and in punishment of this sacrilege they were transformed into mountains: Mount Hemo and Rhodope
#5 - Environmental Pollution
We consider the Environmental Pollution as the fifth social plague in our project.
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Those below are a list of thoughts related to this modern challenge, most of them are from the an article from National Geographyc :
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* Pollution is the introduction of hamful matherials (pollutants) into the environement. Pollutants can be natural or created by humn activity. Pollutants damage the quality of air, water and land
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* In our Planet, all living things depend on Earth's supply of air and water. When there resources are polluted, all forms of life are threatened.
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* Air and water currents carry pollution. Ocean currents and migrating fish carry marine pollutants far and wide. Smoke from factories in one Country drifts into another Country.
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* Winds can pick up radioactive material accidentally released from nuclear reactors and scatter it around the world.
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* Natural disasters can cause air pollution to increase quickly. When volcanoes erupt, they eject volcanic ash and gases into atmosphere. Volcanic ash can discolor the sky for months.
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* When air pollutants such as nitrogen oxide and sulfur dioxide mix with moisture, they change into acids. They then fall back to earth as acid rain. Wind often carries acid rain far from the pollution source.
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Stormtroopers Advance under gas Attack - Otto Dix (1891-1969)
The classical reference and source of inspiration for this part of the project is OTTO DIX
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Stormtroopers Advance Under a Gas Attack (German: Sturmtruppe geht unter Gas vor) is an engraving in aquatint by Otto Dix representing German soldiers in combat during the First World War. It is the twelfth in the series of fifty engravings entitled The War, published in 1924. Copies are kept at the German Historical Museum in Berlin, at the Museum of Modern Art in New York, and at The Minneapolis Museum of Art, among other public collections.
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SCYLLA
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The mythological characters chosen to represent this “pest” is Scylla. Scylla turned into a monster after bathing in contamined water
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The History of Scylla
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Some legends regard Scylla as the daughter of the sea gods Crateris & Phorcys. Like most of these mythological monsters, she's also been considered the daughter of Typhon & Echidna
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The sea god Glauco loved Scylla and for her he refused the love of the magician Circe (Pasiphae's sister). The sorcerer, irritated, wanted revenge on her rival and mixed magical herbs in the water of the fountain where Scylla bathed
Immediately after taking her bath Scylla was transformed. Her upper body did not change, but from her groin were born six hideous dogs, each with a triple row of teeth
Scylla lived in a grotto, located in the Strait of Messina, between Sicily and Italy, opposite the whirlpool of Charybdis
On one occasion Scylla devoured a certain number of oxen from the flock that Heracles led to the country of Geriones
Then Heracles engaged in combat with her and killed her
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However Phorcys, Scylla's father, using lit torches, he would have magically brought his daughter back to life
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The End
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#6 - Beauty Stereotypes
We consider Beauty Stereotypes as the sixth plague in our project.
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The idea of beautiful is always shifting. Today is more inclusive than ever. Now, a more expansive world has arrived where "we are all beautiful". We have become more accepting because people have demanded it, protested for it, and used the bully pulpit of social media to shame beauty’s gatekeepers into opening the doors wider.
Today suggesting that a person is not gorgeous is to risk social shunning or at least a social media lashing. What kind of monster declares another human being unattractive? To do so is to virtually dismiss that person as worthless. It’s better to lie. Of course you’re beautiful, sweetheart; of course you are.
The classical reference inspiring this social challenge is:
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NARCISSUS METAMORPHOSIS
(Salvador Dalí)
NARCISSUS AND ECHO
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The mythological characters chosen to represent this “pest” are Narcissus and Echo. Due to an unrequited love, Echo retired to a lonely place, where she lost so much weigth that only a pitiful voice remained from her entire person.
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The History of Narcissus and Echo
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Narcissus is the son of the god of Cephissus and the nymph Liriope. At birth, his parents consulted the fortune teller Tiresias, who replied that the child "would live to be old if he did not contemplate himself"
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Reaching the virile age, Narcissus was the object of the passion of numerous maidens and nymphs, but he always remained insensitive
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Eventually, the nymph Echo fell in love with Narcissus, but got no more than the others. Desperate, Echo retreated to a lonely place, where she lost so much weight, that of her whole person only a pitiful voice remained
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The maidens despised by Narcissus ask heaven for revenge. Nemesis listens to them and makes Narcissus lean over a fountain on a very hot day, after a hunt, to quench his thirst.
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Narcissus sees in the water the image of his face, so beautiful, that he falls in love with him on the spot, and insensitive to the rest of the world, he lets himself die, leaning over his image
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Even in the Styx, Narcissus tries to contemplate the beloved traits. At the place of his death sprouted a flower, which was given its name: the narcissus
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